5 Tips for Interior Designers

As an interior designer, you're probably discovering that the hardest part of starting your design business is knowing what to do and where to start.

Unfortunately.. design experience doesn't always equate to business experience, and you might find yourself a little overwhelmed when trying to prioritize where to start.

Don't worry - we're here to help! Start with this list of actions. Following this list will help clear the fog and get you on the right track with your business!

1. Professional Photography

For an interior designers like us, photos are our everything. They're the proof of our experience, of our visions... of our work.  Your photos provide a potential client's first glimpse into what's possible if they work with you.  Once you start getting projects, be sure to find and hire a professional photographer to capture the beauty of your designs.

Show off your new professional photos on every platform you have a presence.  Things like Pinterest, Instagram, Facebook, Houzz, HomeAdvisor, Google Business Profile, etc.

Just starting out and have no projects?  No problem!  As a designer, your space is undoubtedly beautiful - right?  One of the best things you can do is spruce up your own space and have professional photos taken.  After all - just because it wasn't a paid job from a client doesn't mean your beautifully designed + decorated home can't be showcased in your portfolio!

2. Establishing Your Brand

What do you think of when someone says the word "brand"?  Is it a logo, a fancy catchphrase? A catchy jingle?  The truth is, your brand is so much more than just those things.  It’s the feeling - the experience - people get when they interact with your business. It’s the experience you build through every each client interaction you have.

Every single communication you have with potential clients, current clients, and past clients should carry the same thoughtful intention and feeling.  They should be cohesive, intentional, and tailored to your brand.  Imagine someone having such a moving experience when communicating with you, that they decided to become a client.  Or started spreading the word about their amazing experience with you.  What could that mean for your business?  It could mean everything!

3. Have a Quality Website

With beautiful images and custom branding, all you need now is a well built website. Think about it this way, if there's one thing you should prioritize, it's making it easy for people to hire you!  With a well-built website, you'll become discoverable and hireable!

Building a website doesn't have to be scary or overwhelming.  Members of Design+Thrive get exclusive access to our DREAM Marketing course for Interior Designers, where we'll show you our preferred platforms for building your website (no tech skills required - just plug & play!). If you're ready to jumpstart your Design business, click here to learn more!

4. Outsource Technical Drawings

If you aren't able to create them yourself, outsourcing technical drawings can really level up your work. Having this extra reference for more precise planning and more accurate renderings sets you apart from the competition. Having the capability to produce these drawings makes you look more polished and professional. 

DID YOU KNOW?  Inside Design + Thrive, we have an exclusive mentorship area dedicated to this task, as well as access to experienced industry professionals who offer these services. 

5. Digital Marketing

Don't let the title of this one scare you.  So many people think Digital Marketing is just posting tons to social media... and it's not.  Much like branding, it's so much more.  If you aren't sure which avenues to focus on, Design + Thrive provides the answers.  With our exclusive DREAM Marketing for Interior Designers course, you'll learn all the top methods and tips to truly empower & uplevel your business! 

Why does lifetime access to DREAM Marketing matter for you? Marketing tactics are constantly evolving, shifting, and changing.  As a member of Design + Thrive, you get LIFETIME ACCESS to all of our programs. That means you'll always have access to the most up-to-date marketing tactics without paying again!  Think of us as the little marketing partner always in your back pocket.

If you'd like to learn more about Design + Thrive, I'd love to speak with you.  You can pop on over here, or jump right on a no-strings-attached call with me.  

Always in your corner,